As we welcome the New Year, many brands send out newsletters to inspire their subscribers with fresh, engaging content. But in a market saturated with messages, your New Year newsletter needs to be really special. In this article, we share some creative and fun New year newsletter ideas to help your brand stand out from the crowd.

How do you write a newsletter for New Year?

Give Subscribers a Healthy Eating Start

The New Year is all about resolutions and self-improvement. For fitness and health companies, this is a great time to promote healthy eating. For example, Better Brand used an interactive email to show their products in a way that enables their users to eat healthier without feeling restricted. They also encourage their users to make 2019 the year of “BETTER”.

Offer a New Year Gift

New Year is the perfect time for retailers to reward their subscribers for their loyalty and support. This can be done by offering a one-time deal or freebie. For example, Havenly uses a bright CTA in the header of their newsletter to lure readers into taking advantage of this offer.

Give an Industry Trends Forecast

In the spirit of New Year’s Resolutions, giving your subscribers valuable insights can be a great way to nurture them into returning customers. Stocksy, a curated marketplace, used an image-centric format to showcase their top selling products and show off their customer’s purchase history. This approach can also be used to highlight future trends in your industry.